With thoughtful upgrades, historic theatres can certainly compete with newer high-tech performance spaces. Think about it. Restoration expands technical capabilities, which in turn, support programming that meets the expectations of today’s audiences, thus reinvigorating streams of revenue typically associated with entertainment arts venues: ticket sales, concessions, subscriptions, program ads, donations, educational programs, etc.
Restoration and preservation are about more than just butts in seats, though. A forgotten space brought back to its former glory offers an intimacy many modern facilities can’t touch.